What Makes a Good Business Website?

Clarity Over Cleverness

Within seconds, a visitor should understand what you do, who it's for, and what to do next. If they have to think, you've already lost some of them.

The Fundamentals

• **A clear value proposition** above the fold
• **Fast load times** on any connection
• **Mobile-first design** — most traffic is on phones
• **Obvious calls to action** that stand out
• **Proof** — testimonials, work samples, real results
• **Easy contact** — never make people hunt for it

Don't Forget the Basics

Good spelling, consistent branding, working links, and an SSL padlock all signal that you care about details. Visitors notice — even subconsciously.

The Test

Show your homepage to someone unfamiliar for five seconds, then ask what you do and what they'd click. If they can answer, you're on the right track.