How to Reduce Your Bounce Rate

What Bounce Rate Tells You

A high bounce rate means people arrive and leave without engaging. Sometimes that's fine — they got an answer. Often it means the page didn't match what they wanted or made it hard to continue.

Common Causes

• Slow loading that loses impatient visitors
• A headline that doesn't match the search or ad
• Walls of text with no clear structure
• No obvious next step to take
• A poor experience on mobile

How to Keep People

• **Load fast** — the first fix for almost everything
• **Match the promise** — deliver what the headline implied
• **Make it scannable** — headings, short paragraphs, visuals
• **Offer a next step** — related links, a clear button
• **Earn trust early** — proof and clarity above the fold

Look Deeper Than the Number

A "high" bounce isn't always bad. Pair it with time on page and conversions to understand whether visitors got value or gave up. Fix the pages where they clearly gave up first.